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Shoes.  They’re more important than you think.

A certain CEO I know assesses the shoes of everyone she sees during the course of business.  It’s a pasttime, amusing and does she notice the shoes people are wearing when they come in for interviews?

No doubt.  It’s another test.  Fashion gets you points, but even for men she’s looking for more than style.  The state of upkeep tells her how the individual treats their things and themselves.

And she can pick up inappropriate all the way across the room.  If the shoes are wrong, how far off is the conversation going to be?  And whether she’s looking at Cole and Haan, a pair of Manolos, or an adventurous pair of peep-toe pumps, she’s added a unique test to her toolbox that others simply don’t have.

Fashion and an eagle eye have become ways this CEO protects her business and her reputation – extra insurance of a type only the highly discerning can grasp.

Take a look at what’s on your feet before your next interview.  If your shoes don’t look as sharp as your story about yourself sounds, go back to square one and get polished.